第一章 创新创业概述···················································································1
第一节创新与创新精神····································································· 2
第二节 创业与创业精神····································································· 5
第二章 创新思维与创新方法···································································· 17
第一节创新思维的内涵··································································· 18
第二节常用创新思维······································································· 20
第三节常用创新方法······································································· 28
第三章 创业者的素养················································································ 41
第一节 创业者的概念······································································· 42
第二节 创业者的品质······································································· 42
第三节创业者的素质······································································· 51
第四节创业者的能力······································································· 55
第四章 创业机会与创业模式···································································· 59
第一节创业机会概述······································································· 60
第二节识别创业机会······································································· 62
第三节创业模式·············································································· 72
第五章 创业前的准备················································································ 79
第一节 创业市场调查······································································· 80
第二节撰写创业计划书··································································· 83
第三节整合创业资源······································································· 85

第六章 创业团队的组建与管理································································ 93
第一节创业团队概述······································································· 94
第二节组建创业团队的原则和内容··············································· 97
第三节创业团队的管理原则·························································100
第七章 创办新企业·················································································· 105
第一节 企业组织形式与选址························································· 106
第二节企业注册流程····································································· 109
第三节企业法律形式的种类························································· 113
第八章 初创企业的成长与风险管理······················································· 119
第一节初创企业成长管理····························································· 120
第二节初创企业的风险管理························································· 130
附录 ································································································· 139
A “一带一路”的概念、由来与背景·············································140
B “一带一路”创新创业案例分析················································· 142
参考文献 ································································································· 165