模块1 财务大数据分析工作基础
项目一 走进财务大数据分析 ································ 1
任务一 走进大数据 ···················································3
任务二 大数据在财务中的应用 ··································10
任务三 大数据分析方法认知 ·····································13
项目二 财务大数据分析流程 ······························ 20
任务一 数据采集 ····················································21
任务二 数据清洗 ····················································31
任务三 数据集成 ····················································40
任务四 数据可视化 ·················································49
任务五 财务分析报告撰写 ········································61
模块2 财务大数据分析理论基础
项目三 大数据之基础财务报表分析 ····················· 71
任务一 资产负债表分析 ···········································74
任务二 利润表分析 ·················································86
任务三 现金流量表分析 ···········································93
项目四 大数据之企业财务能力分析 ····················· 99
任务一 企业偿债能力分析 ······································ 100
任务二 企业盈利能力分析 ······································ 109
任务三 企业营运能力分析 ······································ 116
任务四 企业发展能力分析 ······································ 122
任务五 聚类分析 ·················································· 128
项目五 大数据之费用分析 ······························· 139
任务一 费用整体分析 ············································ 140
任务二 管理费用分析 ············································ 143
任务三 销售费用分析 ············································ 145
任务四 财务费用分析 ············································ 147
项目六 大数据之销售分析与预测 ······················ 154
任务一 销售收入整体分析 ······································ 155
任务二 客户维度分析 ············································ 160
任务三 产品维度分析 ············································ 162
任务四 价格维度分析与预测 ··································· 165
项目七 大数据之资金分析与预测 ······················ 176
任务一 资金存量与来源分析 ··································· 177
任务二 债务分析与预警 ········································· 183
任务三 资金流预测 ··············································· 187
模块3 财务大数据综合分析实战演练
项目八 目标企业财务大数据综合分析 ················ 195
参考答案 ······················································· 215
附录 ····························································· 217
参考文献 ······················································· 218
